1. Designed first and foremost for easy and ACCURATE AIMING

Putting experts* have discovered that face misalignment at setup, and open or closed face angle when striking the ball, are the biggest causes of missed putts.
*D.Pelz, Golf, Sept. 1998, pp 96-97; S. Elkington, Golf Tips, August 1998, p 49.

The Straight-Aim™ aiming system was designed by a Ph.D. expert in human factors to be the simplest and most effective in the industry. A single, wide, high-contrast aim line on a nonglare background makes accurate face alignment easy. Better than 2-ball.*

*explanation available upon request.

2. NONGLARE FINISHES for easier visual face alignment

Mallets come in a traditional brushed aluminum finish or a patented black coating that is used to absorb light inside of cameras. The blade heads are stainless steel or a cast bronze alloy, with a matte amber bronze color that naturally darkens a bit each year.

3. FACE BALANCE for head stability and twist resistance

The virtual center-shafting used by Straight-Aim™ has become the most popular putter shafting method. It provides much more twist resistance than physical center-shafting. It puts the center of rotation and the center of gravity in the middle of the face, and the visual aiming line located at the middle of the sweet spot is unobscured by the hosel. Putters shafted in this way provide more consistent distance control than heel-shafted putters. (Research report, Golf Digest, January 1999, p. 19.)

Face balance is standard on all models but toe-heavy is an option.

4. EXTREME HEEL-TOE WEIGHTING with tungsten, lead and steel

Removal of excess metal from behind the impact area provides heel-toe weighting of 88% for the mallet and 94% for the blade.
Heel-toe weighting is important: Published reports indicate that even the best tour pros miss the sweet spot 6 out of 10 times. And independent studies show that heel-toe weighting of only 70% provides significant improvement in accuracy and distance control.
(See Golf Tips, August 1998, p.64)

Heel-toe weighting expands the sweet spot by creating a high moment of inertia (resistance to twisting from off-center hits). Thus, the energy from the off-center hit is transferred to the ball rather than dissipated in twisting the head. In this way, heel-toe weighting improves distance control as well as direction.

5. SWEET SPOT EXPANDED into a wide sweet impact area located exactly in the middle of the face

With Straight-Aim™ putters you can set the middle of the face behind the ball, point the aim line at the target, and you will hit on the sweet spot.

6. ADJUSTABLE TUNGSTEN HEEL-AND-TOE WEIGHTING

Removable tungsten weights and bronze screws allow head weight adjustment between 301-330 gm. Touring pros prefer head weights of 314-320 gm. Slower greens require heavier head weights. Use the same stroke for fast or slow greens. No need to stroke harder on slow greens or softer on fast greens. Adjust weight on the practice green for green speed. Tool for adjusting weight available on request.

7. FACE HEIGHT

Most putters have thin heads with the top of the head so low that it often strikes below the ball mid-line, causing it to hop off the face. Insert putters have the insert so low (for example, Odyssey insert at .81 in. high on left in the photograph) that sometimes the ball is struck with the metal above the insert. Straight-Aim™ putters use a face height of 1.25 in. to reduce hopping and to assure contact with the insert on every putt.

8. POLYMER INSERT WITH NEW DISTANCE-CONTROLLING INSERT OPTION

Would you rather have a 3-ft. or a 4-ft. second putt?
Straight-Aim™ Straight-Aim Engineering has come up with a significant discovery in putter insert design that actually improves putting accuracy in a measurable way. It provides die-at-the-hole distance control utilizing the principle of Error Variance Reduction (EVR). EVR is effected by insert construction which displaces impact force vectors from 180° (rebound) to lateral (90°) vectors in relation to impact force.

The EVR insert (pat. app. for) has been tested objectively, using a putting machine, and has reduced putting error (kept putts closer to the hole) by as much as 25% compared to putts with a standard metal or polymer striking surface. You hit putts a bit firmer with this insert, which reduces deceleration, pushing, pulling and yipping the short ones, and increases control and confidence on fast green putts of all lengths.

The EVR insert conforms with USGA rules, looks like an ordinary insert, and can be installed in putters from other manufacturers (please inquire).

You can select the EVR % you want. 10% is suitable for average green speeds. 18% is suitable for fast greens. 25% is recommended only for very fast greens (Stimpmeter reading>11).

A special blade model that goes from 25% for short putts to 10% for long putts is popular with golfers who tend to decelerate or yip on short putts.

10. FACE LOFT

The standard loft for Straight-Aim™ putters has been set at 3° in accordance with the loft recommendations of experts (see Golf Illustrated, Sept./Oct. 1997, p.48).

11. BALL PICK-UP

Removing most of the metal behind the impact area left a space that is used as a ball pick-up. If you have a sore back or want to avoid getting one, you will enjoy this feature, which is included free on both blade and mallet models. Picks up standard and large-sized balls off the green or out of the hole.

The size and face length of Straight-Aim™ putters is similar to models offered by Callaway, Zebra, Taylor, Ray Cook, Odyssey, and others. MANUFACTURED IN THE USA using USA materials. A lot of skilled handcrafting goes into each of these beauties. Left- and right-hand models available. Standard lengths 34 in., 35 in., 36 in., or custom.

12. NEW BALL-MARKER PICK-UP OPTION

Customers have requested a feature that enables picking up a ball-marker without bending over. We can imbed a small, unobtrusive magnet toward the toe of your putter. The magnet picks up a common ferrous ball-marker. Some customers use an old dog license as a ball-marker. It works just fine.

13. GRIP OPTIONS Standard grip is Golf Pride pistol or Lamkin.

Winn (pistol) or oversize (Royal) are available for only $2.00 more.

14. SENSORY FEEDBACK FROM BALL-STRIKE provides information about putting stroke

Current Straight-Aim blades are designed with hard bronze and thickness that provides enough sound and feeling response to indicate when the putt is hit with an up-stroke (wrist-flip), side-swipe (heel or toe hit), or the ideal center hit on a square face following down the line.*

Thus, unlike the dead, no-feedback putters on the market now, this one will improve your putting by training your putting stroke.

*Like Johnny Miller putting dimes down the hall of his college dorm.

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