Aim - Unique Golf Putters
and effective aiming. Better than 2-ball.
fast greens insert option for die-at-the-hole distance
(a new breakthrough invention that is tested and really
It can reduce yipping on short putts.
Pend. Explanation of the scientific principle behind this
effect available with your order if requested.
10th Anniversary in Business!
10th Anniversary Sale - Some Sale Items:
$10 discount on 2nd putter
$10 discount on some standard-form putter styles, with or without
c. Belly and long-putter models
d. 2-ball-type, with or without special inserts
or e-mail for information!
Designed first and foremost for easy and ACCURATE AIMING
experts* have discovered that face misalignment at setup,
and open or closed face angle when striking the ball,
are the biggest causes of missed putts.
*D.Pelz, Golf, Sept. 1998, pp 96-97; S.
Elkington, Golf Tips, August 1998, p 49.
The Straight-Aim™ aiming system was designed by a Ph.D.
expert in human factors to be the simplest and most
effective buy shares in uae in the industry. A single, wide, high-contrast
aim line on a nonglare background makes accurate face
NONGLARE FINISHES for easier visual face alignment
come in a traditional brushed aluminum finish or a patented
black coating that is used to absorb light inside of
cameras. The blade heads are stainless steel or a cast
bronze alloy, with a matte amber bronze color that naturally
darkens a bit each year.
FACE BALANCE for head stability and twist resistance
virtual center-shafting used by Straight-Aim™ has become
the most popular putter shafting method. It provides
much more twist resistance than physical center-shafting.
It puts the center of rotation and the center of gravity
in the middle of the face, and the visual aiming line
located at the middle of the sweet spot is unobscured
by the hosel. Putters shafted in this way provide more
consistent distance control than heel-shafted putters.
(Research report, Golf Digest, January 1999,
balance is standard on all models but toe-heavy is an
EXTREME HEEL-TOE WEIGHTING with tungsten, lead and steel
of excess metal from behind the impact area provides
heel-toe weighting of 88% for the mallet and 94% for
Heel-toe weighting is important:
Published reports indicate that even the best tour pros
miss the sweet spot 6 out of 10 times. And independent
studies show that heel-toe weighting of only 70% provides
significant improvement in accuracy and distance control.
(See Golf Tips, August 1998, p.64)
weighting expands the sweet spot by creating a high
moment of inertia (resistance to twisting from off-center
hits). Thus, the energy from the off-center hit is transferred
to the ball rather than dissipated in twisting the head.
In this way, heel-toe weighting improves distance control
as well as direction.
SWEET SPOT EXPANDED into a wide sweet impact area located
exactly in the middle of the face
Straight-Aim™ putters you can set the middle of the
face behind the ball, point the aim line at the target,
and you will hit on the sweet spot.
ADJUSTABLE TUNGSTEN HEEL-AND-TOE WEIGHTING
tungsten weights and bronze screws allow head weight
adjustment between 301-330 gm. Touring pros prefer head
weights of 314-320 gm. Slower greens require heavier
head weights. Use the same stroke for fast or slow greens.
No need to stroke harder on slow greens or softer on
fast greens. Adjust weight on the practice green for
green speed. Tool for adjusting weight available on
request, free of charge.
putters have thin heads with the top of the head so
low that it often strikes below the ball mid-line, causing
it to hop off the face. Insert putters have the insert
so low (for example, Odyssey insert at .81 in. high
on left in the photograph) that sometimes the ball is
struck with the metal above the insert. Straight-Aim™
putters use a face height of 1.25 in. to reduce hopping
and to assure contact with the insert on every putt.
POLYMER FACE INSERT, SLPRY™*, reduces distance-robbing
vibration and direction-robbing side-spin
hits cause vibration in metal heads. Energy lost
to vibration is not transferred to the ball. SPLPRY™
reduces vibration and provides uniform energy transfer
to hits anywhere in the insert impact area, increasing
distance control. SLPRY™ provides the polymeric
feedback that meets professional requirements for
feel. Soft elastometric inserts such as rubber or
balata, used in other putters, produce much less
*SLPRY™ (Side-spin-eliminating polymer)
insert improves distance and direction control.
This polymer is tough enough to line plow blades
and truck beds. It is smooth enough for indoor skating
rinks. Unlike soft metal inserts, it will not dent.
It has not been used by other companies because
it is hard to work with; we have figured out how
to work with it.
most putts are hit with an open or closed face,*
a roughened, milling-marked face or a soft elastomeric
insert will act like a ping-pong paddle, putting
sidespin on the ball. Sidespin pushes the ball off
line. The SLPRY™ insert is finished smooth to minimize
*See D. Pelz, Golf, Sept. 1998, p. 96-97.
9. NEW DISTANCE-CONTROLLING INSERT OPTION
you rather have a 3-ft. or a 4-ft. second putt?
Straight-Aim Engineering has come up with a significant
discovery in putter insert design that actually improves
putting accuracy in a measurable way. It provides die-at-the-hole
distance control utilizing the principle of Error Variance
Reduction (EVR). EVR is effected by insert construction
which displaces impact force vectors from 180°
(rebound) to lateral (90°)
vectors in relation to impact force.
EVR insert (patent pending) has been tested objectively,
using a putting machine, and has reduced putting error
(kept putts closer to the hole) by as much as 25% compared
to putts with a standard metal or polymer striking surface.
You hit putts a bit firmer with this insert, which reduces
deceleration, pushing, pulling and yipping the short
ones, and increases control and confidence on fast green
putts of all lengths.
The EVR insert conforms with USGA rules, looks like
an ordinary insert, and can be installed in putters
from other manufacturers (please inquire).
can select the EVR % you want. 10% is suitable for average
green speeds. 18% is suitable for fast greens. 25% is
recommended only for very fast greens (Stimpmeter reading>11).
A special blade model that goes from 25% for short putts
to 10% for long putts is popular with golfers who tend
to decelerate or yip on short putts.
ROUNDED SOLE PREVENTS HEEL OR TOE DRAG DURING
rounding prevents head drag with upright or flat
lie. Front-back angle of 2° prevents bottom drag
during the stroke.
standard loft for Straight-Aim™ putters has been set
at 3° in accordance with the loft recommendations of
experts (see Golf Illustrated, Sept./Oct. 1997,
most of the metal behind the impact area left a space
that is used as a ball pick-up. If you have a sore back
or want to avoid getting one, you will enjoy this feature,
which is included free on both blade and mallet models.
Picks up standard and large-sized balls off the green
or out of the hole.
size and face length of Straight-Aim™ putters is similar
to models offered by Callaway, Zebra, Taylor, Ray Cook,
Odyssey, and others. MANUFACTURED IN THE USA using USA
materials. A lot of skilled handcrafting goes into each
of these beauties. Left- and right-hand models available.
Standard lengths 34 in., 35 in., 36 in., or custom.